Scenthound has unprecedented market potential because it serves a historically underserved market: the blue ocean of the 90% of most popular dog breeds that don’t need haircuts.

That said, their services are designed to improve the health and longevity of ALL dogs through a routine care schedule in five core areas of maintenance: Skin, Coat, Ears, Nails and Teeth.

This low cost but high profit membership-based recurring revenue model is amplified with “add on” services as-needed — nail grinding, haircuts, deshedding treatments, gland expressions, etc. Scenthound also offers their own ‘Houndswell’ line, consisting of vet-grade retail products to maintain wellness between visits. Scenthound provides a lower-cost, membership model and is resistant to technological changes (Amazon is not replacing pet services) or economic downturns (we still spend money on our pets).

Scenthound Franchise Profile

Capital Required: $500,000
Liquid Capital Required: $150,000
Number of Units: 57
In Business Since: 2015

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Key Highlights

  • No other model concentrates on overall dog wellness.
  • Scenthound’s services are designed for all dogs, not just those that need haircuts.
  • $136B U.S. Pet Industry continues to grow year after year.
  • 238 Units sold since offering franchises in 2019 (as of August 2023).
  • Can be owner operated or passively run with a strong operating partner.
  • High Profit Potential – Strong Item 19 Earnings Claim.
  • Innovative data and technology.
  • Small retail footprint designed for high volume.
  • Small staff, protected territory for development, SBA approved.
  • Listed as one of the Top 200 Franchises by Franchise Business Review.
  • Ranked by Inc 5000 as one of America’s Fastest Growing Private Companies for 3 consecutive years.
  • Scenthound’s community-driven approach creates a strong customer base.
  • The membership-based business model keeps customers coming back, creating recurring revenue.
  • Limited real estate requirements (1,100-1,300 sq feet).
  • NO PET EXPERIENCE required.
  • It is scientifically proven that dogs make us happier, healthier people!

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